The recent hot topic on Twitter was the post of TOI on Bollywood actress Deepika Padukone. It really shocked many of the readers how Times of India online had crossed its limits posting an article. It has been a week since the article was posted and the issue is still sustaining. Times of India online is one of the biggest circulated e-news with many subscribers. It constantly keeps posting updates and attracts its viewers. But this time, the limit is out of bounds. It tried to gain viewers with a cheap headline that aimed at Deepika Padukone ( a leading Bollywood star).
The article however was published which aimed at Deepika’s cleavage show in a video. TOI titled it as “OMG! Deepika Padukone’s cleavage show”, and has published in its site. Deepika immediately responded to the article and tweeted on her timeline in Twitter. TOI has however deleted its post later when this news had already spread faster online. It must have realized that it is going toloose its viewers for such nonsense. Instead of apologizing to Deepika, TOI has come up with a new defense line article. The title says, “It’s a compliment! You look so great that we want to make sure everyone knew! :)”. The article also had lines mentioning Sharuk khan. It said that it isn’t objectifying her and also mentioned that if it had posted an article saying “OMG! Sharuk khan with 8 pack sexy ABS”, that wouldn’t mean it is objectifying him either and she needs to choose the dressing style of hers in public appearances. This apparently had shocked many. Deepika had replied to that as, “Yes we marvel, envy and drool over a male actors 8pack abs in a film, but do we zoom in on the mans ‘crotch’ when he makes a public appearance and make that ‘cheap headlines’??!!”
And the most disgusting part comes here. The Times of India online replied in such a way that most of the people by now must have unsubscribed its feed. The ridiculous and unthoughtful reply ever in the field of journalism. Click here to view it. In this post, TOI has posted some photos of Deepika Padukone, where her cleavage is exposed for magazine photo shoots. None has ever expected such an offensive reply from TOI. It instead of apologizing, had mislead the entire audience by supporting itself for its first post on her. After this, leading newspaper, “THE HINDU”, had reacted to the issue and posted an article by title “An open letter to Times of India”. Click here to view it.
There are many who had also responded to this and are with Deepika. Her timeline was flooded with tweets of those who supported her with her words. View her Twitter timeline here. This incident clearly shows that, “Times of India online”, should have a better editorial staff. Such cheap tricks to gain traffic lead to a serious issue in time. Be careful for the next time TOI.