Promoting a brand on social media is an essential step for developing a business, but it is very important to know when to post as it is most important in finding time to manage various social networks. Small business are eager to find valuable & free social media marketing tools or services that cut a lot of time and trouble without costing much. There are various social media marketing tools (sites) available for major networks like Twitter or Facebook etc. Thankfully web developers have come to the rescue with multiple and helpful applications to maximize the social media marketing experiences across all the platforms.

Social Media Marketing Tools

It’s not always easy to know which tools are worth checking out or how to use them. Here is a list of 8 Social Media Marketing Tools which I find most useful right now and it is being used by various social media marketers.


buffer free social media marketing service

Buffer is used for scheduling and sharing post to various social media networks such as Twitter, Facebook, Linkedin and Google+ throughout the day and at optimal times. It is easier to share a post at any social network with a go of one click. It also shortens the links and give the detailed analytics report. The free account lets you connect one profile per network which is good enough for most, unless you want to use it for business. For example if a content needs to be shared on a particular schedule time, buffer can easily be integrated with Coschedule: An editorial platform and Wordpress for sharing content on social media.

Sprout Social

free social media marketing tools

Sprout Social is a management and engagement platform for social media. Schedule and post messages to social network websites such as Twitter, Facebook, Google+, and LinkedIn. Boost your content’s social engagement with ViralPost, which analyzes your audience to decide the optimal times to deliver content based on usage and engagement patterns, content velocity, and other factors.

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If a brand has thousands of followers across various social media network, here Nexalogy can prove to be one of the most successful social media marketing strategy to figure out what kind of social media content plan will be best for the followers to generate revenue from them? What interests the audience or the followers more and work on them. Nexalogy analyzes the most trending topics in the social media audience and this helps to generate top 10 hashtags trending results in the Twitter network or a Tag cloud that demonstrates connections between the topic. The tool also helps you learn more about your network, including a ranking of most engaged, most retweeted and most active users.


social media marketing tools

If anyone is looking for slightly higher grade images, or to be more precise in searching of images, they probably use shutterstock. This source is of inexpensive stock of photography which can be used for various presentations and workshops. Pricing is very reasonable where a user can download the images and use them at a cost 229$ a year.

Google Analytics

social media marketing tools

Google Analytics provides valuable information, but sometimes there’s too much facts to sift through. There are times when it would be easier to just have a simple overview. An UTM Links can be used in Google Analytics to Track Social Media Campaigns. This is primary statistical source for Convince & Convert for every marketer.


free social media marketing tools

Spredfast is an outstanding tool if you’re looking to measure data gathered from Facebook, Twitter, YouTube, and Flickr, such as being able to see how many people you’ve reached and whether or not your target audience is engaging with you. The data is clearly presented in formatted graphs. Besides the advanced analytics tools, there’s other useful features, like a calendar that informs when the ideal tweeting times occur.


best social media marketing service

Hootsuite is a tool to manage social networks, schedule messages, engage your audiences, and measure return on investment. Automatically post content at optimal times. Target your posts and share content with your customers based on place, language, and demographic. Bulk upload social messages to schedule and post in a single click. Hootsuite integrates with over 25 social networks.

Also read: What is SEO? – Complete Study For Beginners


social media business

ScheduGram is a tool to manage Instagram accounts. Upload and schedule multiple images to post later to multiple accounts. Let multiple users log into your ScheduGram account, schedule posts for your accounts, and see who has scheduled what.

The above mentioned 8 Social Media Marketing tools are the best ways to analyze your audience and check all the insights easily. Most small scale businesses and Bloggers can get the maximum advantage from these. If you like our work, please Subscribe to Interest Waypoint. Thank You.